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Hollywood’s Next Hair Star?

Alberto VO5 petitions for a space on Hollywood Boulevard.

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By: Jamie Matusow

Editor-in-Chief

Hair care brand Alberto VO5 is celebrating its 60th birthday with a Facebook-based petition to be granted a star on the famed Hollywood Boulevard.  The brand was created in 1955 after a Culver City chemist named Alberto developed a landmark treatment with five vitamin oils that kept TV starlets’ hair healthy and beautiful.    
 
“Alberto VO5 was literally born in Hollywood and has played a starring role in American hair care ever since, which makes a Lifetime Achievement Award in the form of a hard-earned star on Hollywood Boulevard entirely fitting, and inspirational,” said Nina Riley, vice president of marketing of High Ridge Brands, owner of the VO5 brand.  “This brand is an American success story through and through, borne of innovation and a 60-year commitment to making healthy, beautiful hair accessible to all.”
 
Sixty years later, The VO5 Secret—Five Essential Vitamins, a proprietary, restorative, natural oil-based blend of vitamins E, H, C, B5 and B3—continues to infuse a full line of innovative women’s and men’s hair care products. 
 
Those who want to support VO5’s quest for a star can visit the VO5 Facebook page and check the box on the petition.  The page will spotlight facts about VO5’s early days and 50’s-era Hollywood all month long
 
Virtual signatures via the Facebook drive will be compiled throughout 2015 and presented to Hollywood Walk of Fame organizers.  Beauty fans everywhere are encouraged to show their support and spread word about the drive by using the hashtag #VO5is60.

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